ANCESTRY
We all love keeping up with the stars, but when was the last time you’ve caught up on their family history?
Ancestry will reveal stars' genealogy to show that nepotism runs as deep as blood in Hollywood.
Introducing Nepowood.
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PRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSThis awareness campaign will start in LA during Oscars season.
OSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTAncestry will live tweet during Hollywood’s biggest night as our favorite stars hit the red carpet.
They’ll also run a real-time TV spot during the award ceremony featuring a privileged winner.
WEBSITE EXTENTSION WEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONAll of this media will lead to ancestry’s Nepowood tab.
For each visit to the tab, Ancestry will donate $1 to Film Independent, an organization that brings diverse talent into the industry.
MADE WITH
Paris Cipollone | Copywriter
Taylor Bendus | Video Script