[ANCESTRY]
NEPOWOOD
Applied Arts: Winner in PR
[Spec Work] We love keeping up with the stars, but have you caught up on their family history? Ancestry will reveal Hollywood's genealogy to show that nepotism runs as deep as blood. Introducing Nepowood.
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PRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSPRE-OSCARSThis awareness campaign will start in LA during Oscars season.
OSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTOSCARS NIGHTAncestry will live tweet during Hollywood’s biggest night as our favorite stars hit the red carpet.
They’ll also run a real-time TV spot during the award ceremony featuring a privileged winner.
WEBSITE EXTENTSION WEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONWEBSITE EXTENSIONAll of this media will lead to ancestry’s Nepowood tab.
For each visit to the tab, Ancestry will donate $1 to Film Independent, an organization that brings diverse talent into the industry.
MADE WITH
Paris Cipollone | CW
Taylor Bendus | Video Script