JOLLIBEE
TENDER LOVERS CLUB
We seek camaraderie through communities that share our values, hobbies, and interests. Jollibee’s first-ever lifestyle campaign, #TenderLoversClub celebrates those who share a passion for juicy, crispy, hand-breaded morsels of joy and delight: Chicken Tenders.
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SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS
We cooked up some Giphy stickers for Instagram and other socials to help people share their tender obsession with the world.
As well as some social posts/stories to build up to build up the tender hype.
ROLE
Concepted, scripted, and produced this campaign alongside my writing partner.
MADE WITH
Josh Miller | ECD
Francisco Rojas | Freelance CD
Ben Weiller | CW