JOLLIBEE


TENDER LOVERS CLUB


We seek camaraderie through communities that share our values, hobbies, and interests. Jollibee’s first-ever lifestyle campaign, #TenderLoversClub celebrates those who share a passion for juicy, crispy, hand-breaded morsels of joy and delight: Chicken Tenders.


SPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTSSPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTS SPOTSSPOTS SPOTS SPOTS SPOTS SPOTS SPOTS





SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS SOCIAL ASSETS We cooked up some Giphy stickers for Instagram and other socials to help people share their tender obsession with the world. 


As well as some social posts/stories to build up to build up the tender hype. 





ROLE
Concepted, scripted, and produced this campaign alongside my writing partner.

MADE WITH Josh Miller | ECD
Francisco Rojas | Freelance CD
Ben Weiller | CW