SCAREBNB

How does AirBnB create a new travel season for Americans?
By highlighting its rentals during the scariest season of them all - Halloween.
Presenting ScareBnB.



OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME OUT OF HOME



MEDIA PLACEMENTSMEDIA PLACEMENTSMEDIA PLACEMENTSMEDIA PLACEMENTSMEDIA PLACEMENTSMEDIA PLACEMENTSMEDIA PLACEMENTSMEDIA PLACEMENTSMEDIA PLACEMENTSMEDIA PLACEMENTSHorror movie night in October? ScareBnB ads will show up when you pause a horror film on streaming.



THE SCAREBNB EXPERIENCETHE SCAREBNB EXPERIENCETHE SCAREBNB EXPERIENCETHE SCAREBNB EXPERIENCETHE SCAREBNB EXPERIENCETHE SCAREBNB EXPERIENCETHE SCAREBNB EXPERIENCETHE SCAREBNB EXPERIENCETHE SCAREBNB EXPERIENCETHE SCAREBNB EXPERIENCETHE SCAREBNB EXPERIENCEAirBnB will highlight its creepiest rental collections near Halloween.



Every ScareBnB rental comes equipped with a Supernatural Kit courtesy of AirBnB. 



As well as a guided tour of the haunted grounds by none other than the King of Horror, Stephen King.



AFTERLIFE STAYS AFTERLIFE STAYSAFTERLIFE STAYSAFTERLIFE STAYSAFTERLIFE STAYSAFTERLIFE STAYS AFTERLIFE STAYS FTERLIFE STAYS AFTERLIFE STAYSAFTERLIFE STAYSAFTERLIFE STAYSAFTERLIFE STAYSAFTERLIFE STAYS AFTERLIFE STAYSFTERLIFE STAYS AFTERLIFE STAYSAFTERLIFE STAYSAFTERLIFE STAYSAFTERLIFE STAYSAFTERLIFE STAYS AFTERLIFE STAYSFTERLIFE STAYS AFTERLIFE STAYSAFTERLIFE STAYSAFTERLIFE STAYSAFTERLIFE STAYSAFTERLIFE STAYS AFTERLIFE STAYS
Even the departed deserve holidays. Book a post-mortem vacation for your soul with Afterlife Stays.



MADE WITH
Debashish Dumbre | Copywriter
Sarah Grey | Strategist