TWISTER
Twister is a kids’ Popsicle brand from the UK that has lost relevance with Gen-Zers as they have gotten older.To re-engage with their now teenage consumers, Twister’s launching a new currency that will grant them access to their favorite summer events.
Introducing, Popsicredits.
Popsicredits can be redeemed for activity vouchers. These vouchers come with QR codes that can be scanned just like any barcode on a coupon.
Popsicredits can also be redeemed at special ATM machines that will be stationed at train stations throughout the UK.
Teens who save up enough Popsicredits will be able to attend an exclusive end-of-the-summer Music Festival.
Debashish Dumbre | Copywriter
Jade Chen | Art Director
Byrce Randall | Strategist
Hannah Kent | Experience Designer