TWISTER

Twister is a kids’ Popsicle brand from the UK that has lost relevance with Gen-Zers as they have gotten older.
To re-engage with now teenage consumers, Twister’s launching a new currency that will grant them access to their favorite summer events.
Introducing, Popsicredits.



HOW IT WORKSHOW IT WORKSHOW IT WORKSHOW IT WORKSHOW IT WORKSHOW IT WORKSHOW IT WORKSHOW IT WORKSHOW IT WORKSHOW IT WORKSHOW IT WORKSHOW IT WORKSHOW IT WORKSEach Twister Popsicle stick will have a QR code that you can scan to earn Popsicredits.




Popsicredits can be redeemed for activity vouchers. These vouchers come with QR codes that can be scanned just like any barcode on a coupon. 



Popsicredits can also be redeemed at special ATM machines that will be stationed at train stations throughout the UK.




DIGITAL OOH DIGITAL OOH DIGITAL OOH DIGITAL OOH DIGITAL OOH DIGITAL OOH DIGITAL OOH DIGITAL OOH DIGITAL OOH DIGITAL OOH DIGITAL OOH DIGITAL OOH DIGITAL OOH DIGITAL OOH Digital mobile LED billboard trucks will be transformed into ice cream trucks. Teens who find these trucks can scan the QR code to get additional Popsicredit points.





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Teens who save up enough Popsicredits will be able to attend an exclusive end-of-the-summer Music Festival. 



MADE WITH
Debashish Dumbre | Copywriter
Jade Chen | Art Director
Byrce Randall | Strategist
Hannah Kent | Experience Designer